“Well that was dumb,” I say, though not about the driver. I’m thinking about the dumb ad execs who chose the name of this 40-foot monster whose belly holds 60 gallons of highly flammable liquid. The name? The Inferno.
Inferno? What’s with these people? Were they devotees of quality films like “Fast and Furious” or “Smokey and the Bandit”?
This got me thinking about an article my father once wrote about ad campaigns gone wrong. Here’s what I remember:
A group of execs are sitting around, trying to think up an appealing name for their client’s laundry detergent. Hours go by and finally, they find it: Dreck. Pats on the back. Yes, Dreck!
And then they got lucky. Read more